When people ask me about
Fashion Wrap Up and what it's all about I get very confused looks. Its really hard to explain to people especially Midwestern folks what an online fashion magazine is all about. I also find it to be extremely funny that some Designers don't understand the concept of an online fashion magazine either. The concept is the same as a print publication, but as this generation transitions from print to online media as their main source of gathering information Fashion Wrap Up is a perfect outlet in leading the way. I am just lucky enough to have worked with the smartest, most creative and informed business savvy designers and boutique owners who actually understand the concept! But hey that's my mission to bring fashion and a little Hollywood into the mix so that Indiana and the Midwest will no longer be labeled as unfashionable "fly-over country".
It really "gets my goat" when I talk to people who consider themselves fashionable while they are bragging about how they spent only $20 on their Apt.9 tops and blazers paired with their cotton poly blend Jaclyn Smith skirts. REALLY? I am not saying you have to spend a fortune on your wardrobe but shopping at Wal-mart and Target does not a fashionista make. You have the power to seek out new and exclusive one of a kind fashions by going to boutiques and not your local shopping mall. Why would you want to buy a silver maxi dress only to show up at a party with someone else wearing the exact same Axcess brand dress you purchased from Kohls? And I love Kohls, they do have Vera Wang and Elle designs. This is exactly why no one wants to take us seriously in the fashion, trends and style savvy world, we keep proving them right or at least that is the impression the majority of the Midwest is putting out there.
So for all you fashionistas who are in the know, help get the word out that fashion exists in the Midwest. Fashion Wrap Up will continue to feature a talented up and coming designer or boutique each month to prove it! We will also keep you in the loop of celebrity and Hollywood because let's face it, Hollywood is a driving force in setting trends! Also don't tell me that you don't watch TV and that you are "too busy" for that kind of thing. Please you live in the Midwest (I am really speaking to Indiana here because the general population is unaware of the culture, art museums and great restaurants we have, they consider Applebees a hot night out) you are not fooling anyone. I know that 80% of the general population is at home on a Wednesday night watching Big Brother - which brings another good point - REALITY TV SUCKS its BORING! Its NOT real! Stop watching it now!

Bottom line - watch
The Devil Wears Prada if you need someone to translate well then I am not sure you can be saved. I will keep trying though!
Photo Courtesy of Polyvore.com